Originally published in Loyalty360
By Judy Melanson
Most travel and hospitality brands are laser-focused on engaging guests while they’re on-property. And it makes sense, doesn't it? Guests are right there, in reach, interacting in-person with the brand and staff. But the customer’s experience doesn’t begin and end at the door, so how else can travel and hospitality companies engage their leisure customers?
One idea is to better leverage ....