When KFC’s Chinese market sales dropped 14% in the first quarter of 2013 due to the growing bird flu scare, few were surprised. But when the world’s largest fast food chain, McDonald’s, reported a 1% global same-store sales decrease and a 1.2% US sales drop, a ‘McFlurry’ of articles cropped up probing how the company can improve.
The QSR giant is considering a variety of options:
Healthier menu choices
Food delivery, tested in urban markets without drive-thru
All-day breakfast
Loyalty....