Now, more than ever, data enables marketers to connect with and gain a complete picture of their Omnichannel consumers. In fact, 87% of marketers today, versus 46% two year ago, consider data to be the most underutilized asset in their marketing organization.
A loyalty program can help you collect, connect and take action on many forms of data, such as:
Customer preferences
Transaction history
CRM data
Voice of the customer data
Campaign engagement
Social and mobile engagement
Behavioral....