When it comes to business, who has all the power? Surprise, it’s not your major conglomerate. It’s the consumer. In fact, they have more power than ever with real-time access to information than retailers do about competitor offers and pricing, online reviews, social media and everything else imaginable about your brand, products and services. And they use this insight to base their purchase decisions. The old adage, ‘buyer be informed,’ has come to life. And it’s not going away.
Today’s....