It seems like an obvious insight but you’d be surprised how many retailers don’t realize (or embrace) that customer-centric marketing tactics focused on building customer loyalty (beyond just acquisition) have the most impact and highest effectiveness. Sometimes it’s a matter of proof. Here’s some statistics that simply seal the deal in our minds:
Top 3 Channels Based on Effectiveness
Social media marketing (50%)
Social media not only amplifies fan activity but also generates learning that....