Last week I braved 100 degree heat, irrationally priced hotel rooms, and summer storms to attend OMMA Social in New York City. Hosted by MediaPost and emceed by Cathy P Taylor, they certainly made it worth the effort by packing in a day full of content, themed around influencers, advocacy, being authentic, innovation, and of course KPIs and social measurement.
The event kicked off with SAY: giving a bit of insight into the minds of the influencers - called Passionate Voices. Per their site....