I recently read an article in the Journal of Marketing Research (August 2013) titled “Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth” authored by Zoey Chen and Nicholas Lurie. Prior research suggests that positive online reviews are less valued than negative online reviews – if you are a brand manager, I’m sure this comes as no surprise. One hundred people can say great things about your brand, but one Negative Nellie can....