The retail environment in Southeast Asia is one that is quickly growing and indicative of the overall retail market worldwide in customer expectations and outlook. As was outlined recently on the regional website RetailinAsia.com, the “5 retail trends to watch in Southeast Asia in 2014” are as follows:
Personal and profitable
Greater synchronization of back- and front-end systems
Faster and more flexible fulfillment
Social shopping
Hyper targeting to change....