Here’s how I see it. First off, the engagement levels with both college and pro football are significantly higher than basketball—as evidenced by Loyalty 360’s pulse survey which found that 52% of respondents were most loyal to college/pro football; 8% were most loyal to college/pro basketball. In fact, the NFL is at an all time high right now. We saw the SuperBowl ads (although some opted out) sell out in October of last year at a rate of $3M per 30-second spot. Add-ons....