This post is contributed by Maureen Moran, Group Product Manager, at Epsilon
With over 17 million cars sold annually in the United States, it’s clear that consumers are continuing to invest in the purchase of cars. Amidst the changing automotive space, as consumers make different mobility decisions, now more than ever marketers in the automotive segment need to understand the behaviors of consumers to intelligently market to them. But it’s not only about understanding their behavior, it’s....