In today’s consumer-driven, always-on world, marketing and technology go together like peanut butter and jelly.
Mastering the modern “technology stack,” however, is anything but child’s play. Not only does technology enable marketers to reach and engage connected audiences, it provides a strategic toolset for understanding customers, providing great user experiences, and driving revenue and ROI.
In short, it’s essential stuff. So it’s no surprise that marketers have been steadily growing....