Part 1. of How to Design your Mobile App for Referral covers the first half of referral—the sharing experience. Read it here.
According to a Google and Ipsos Media CT survey, 52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
But app installs don’t mean much—most apps survive on your mobile phone only 24 hours before getting tossed out. While we all....