When it comes to digital shopping tools, each have their own strengths in terms of delivering on shoppers’ needs and changing behaviors. To maximize return on digital investment, it’s critical for us, as marketers, to define our objectives and then select the tools that make the most sense rather than using tools with a lot of buzz simply for the sake of using them.
This week we released our Digital Shopping Tool Impact Study 2013, which surveyed over 10,000....