By Andrea France, Retail Industry Principal, SAP
A lot of has been written about the need for retailers to target a market of one and deliver a seamless customer experience. Effective digital marketing can help reach these goals. If Chico’s or the Gap, for instance, can send a personalized text message to a customer promoting a sale at the moment she’s most likely to act on it, the company has the opportunity to enhance customer experience and boost sales.
What about luxury fashion brand....