By Jennifer Lankheim, Editor, SAP.info
Alberto Savoia, founder of Pretotype Labs and former Google innovation executive, says pretotyping – a method for deciding whether or not to pursue a new idea – can save companies millions by bringing the right products to market, like Twitter, and avoiding disasters, like Google Wave.
Innovation is all the rage these days, with companies and contributors racing to rock the market with the ‘next big thing.’ Unfortunately, most new products and....