Improving Your Email Open Rate Use campaign stats to boost response from subscribers
Problem: “My campaign open rates are dismal!” About 20-30% is a normal open rate, but a lot depends on your list, your content type, and how frequently you send your campaigns (and how fatigued your recipients are). Your very first campaign may see a high open rate (like +70%) but things quickly level off with subsequent campaigns. Here are some tips if you’re seeing below average open performance....