Emotions play a big role in our buying decisions. Especially at the end of the process when it’s time to put the money on the table. We begin with a need (or more likely a want), we sprinkle in a bit of logic to narrow down our choices, and then our feelings take over and close the deal.
Retailers tap into our emotions in many ways. Some make us feel good about saving money, others calm our insecurities and make us feel better about ourselves, and others make us feel like our....