By Reza Soudagar, Senior Director, Database and Technology Marketing, SAP
In my previous post, I talked about how the Grand Bazaar in Istanbul, one of the world’s first shopping malls, was a surprising case study in the use of Big Data. Over time, rug merchants learned how to ask questions that provide unexpected insights into their customers. This type of pattern recognition is at the heart of Big Data, and modern retailers are using the same approach to hone inventories and market....