We all know that technology continues to transform the ways companies serve consumers at a rapid pace. But have you thought about how these new conveniences are changing the mindset of B2B customers? One of the most noticeable changes is how access to real-time, detailed information in peoples’ personal lives is also becoming an expectation in their professional lives.
Shoes Shipped Fast; Pizza Personalized; Forget the Taxi
Maybe this change started with shoes. The Zappos mantra of....