Devin Handler, the director of marketing for Garbanzo Mediterranean Fresh, joined us and shared some insights on how the company’s loyalty program is driving visits.
Paytronix: Tell us about you and Garbanzo Mediterranean Fresh.
Handler: Garbanzo is a 20-unit quick-casual concept based in Denver, Colorado. High-growth mode is our MO, as we come off of 2017 having increased same-store sales by 6.5%.
Our marketing mix includes radio, print, and, of course, our loyalty program. The driver that....