In advance of Loyalty360’s annual Engagement Expo in Dallas, I did some homework on a few of the presenters as well as prepping for my own presentation with Matt Hood of BJ’s Restaurant & Brewhouse (Successful Loyalty Strategies: Maximizing Engagement and ROI through an Exceptional Customer Service Experience). Two of the sessions stood out and had me thinking about the growing movement that is omnichannel loyalty were: Great Customer Experience is Good Citizenship, by Citizens Bank, and....