According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency's survey respondents said that insincere cause marketing was perceived as "just a spin" and 25 percent are annoyed by it. "Every brand has a corporate social responsibility … [but it shouldn't] be furthered as a marketing opportunity," said Kleinberg. "You have to put your money where your mouth is, and the....