This article first appeared in Loyalty360. July 04, 2016.
John Fauller, EVP, Product and Innovation at Snipp, participated in a compelling and comprehensive interview with Loyalty360 that focused on digital rewards and how they can incentivize customer loyalty.
Can you talk a bit about the ways in which digital rewards are incentivizing customer loyalty today?Fauller: In today’s mobile-first world, shoppers are demanding that marketers communicate in meaningful, personalized ways and offer....