Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
Eyeglasses, automobiles and certain items of clothing are on the short list of goods that can cause anguish in the aisle (or sales floor). So it’s not surprising that I’ve noticed a trend where merchants are trying to take the pain points out of shopping for “difficult” products, typically through online surveys that tailor the selection to the customer&rsquo....