How Customer Data Made a Difference
Our team worked with Crabtree & Evelyn to grow its Platinum Rewards program for a little over a year. After a successful campaign to convert Email Exclusive subscribers to Platinum Rewards, we decided to look at how we could boost engagement in this fast-growing program. We knew loyalty program members’ spending results in 5–10% more revenue than non-members and that 48% of consumers spend more after receiving personalized e-commerce....