Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.
This week’s key findings:
More promotional mailings are being sent on weekends. The average weekend this holiday season had 43% promotional and 57% trigger campaigns. This past weekend, 47% were promotional campaigns, a 9% increase from the 43% average.
Although still a small percentage of mailings, the number of campaigns offering gift cards in subject lines more than doubled....