Experian Marketing Services has released its last week of holiday insights for the 2012 holiday season.
This week’s key findings:
2012 email performance for the holiday season saw a 5% increase in volume and a 21% increase in revenue compared to 2011.
Open rates, transaction rates, revenue per email and average order values were all higher in the 2012 holiday season than in 2011. The season saw a 12% lift in open rates and a 24% lift in transaction rates and revenue....