Experian Marketing Services has released its holiday insights for the week of November 18th, 2012
This week’s key findings:
Thanksgiving and Cyber Monday saw major increases in both online traffic and email volume. Thanksgiving Day online traffic increased 6% in 2012 versus 2011, and Cyber Monday traffic increased by 11%. Likewise, email volume was up 23% on Thanksgiving and 29% on Cyber Monday.
Forty-five percent (45%) of holiday season emails are being opened on mobile....