After half a year of planning and writing, countless rewrites and many executive interviews, my second book, The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy, has hit the e-shelves.
I began thinking of a sequel to my first book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, soon after it was published in May 2012. This is because during the course of my travels, during which I spoke frequently about creating customer....