Experian Marketing Services, now in its second week of holiday trend reporting, has released its insights for the week of October 7th, 2012.
This week the study finds:
Led by a strong performance by multi-channel retailers, transaction rates, revenue per email and average order values are all higher this season than they were in 2011.
Continuing last week’s trend, the overall email volume for the holiday season is almost identical to that seen in 2011....