There are many factors to consider when working to increase brand awareness and break through to the right demographic – nowadays more than ever. A one-size-fits-all approach is not likely to work, and for obvious reasons.
A single 20-something man shouldn’t be getting the same messaging and rewards as a 40-something female, even though both may shop at Kohl’s. You need to pull different marketing levers to reach each one.
The good news is, more information than ever is....