Talk around the office has been circling around the TLC show, ‘High Stakes Sweepers’. According to TLC, “High Stakes Sweepers tells the stories of five over-the-top sweepstakes fanatics in the country”.
We’ve been discussing the value of these so-called “sweepers” to brands and their marketing and promotion efforts all along. In 2010, Matt Kates, VP, Strategic Services declared emphatically, “Sweepers Are Good” and debunked a few myths....