Montreal, Quebec (November 15, 2017) As ecommerce continues to put pressure on brick and mortar stores, many retailers are relying on brand loyalty to bridge the gap between in-store marketing efforts and online shopping. As a sign of the times, Canada’s iconic home and fashion retailer Hart introduced its first loyalty rewards program 57-years after opening its first store in Quebec.
With 70 locations today throughout Ontario, Quebec, and New Brunswick, Hart turned to the customer loyalty experts at DataCandy to implement a simplified, yet rewarding customer engagement strategy. Within days of introducing Hart Points, 35,000 customers registered for the program. Not only did the loyalty program generate an increase in average spend per transaction, the data collected from loyalty members has allowed the retailer to better understand and service the shopping needs of its vast client base.
According to Andrew St. Charles, Vice-President of Marketing at Hart Stores, the DataCandy loyalty program paid for itself after the first rollout promotion. Hart customers were immediately responsive to the debut loyalty program, are actively engaged, and accumulate millions of points each month.
“It’s easy to see why DataCandy has a proven track-record and came so highly recommended,” says St. Charles. “Implementation was simple; and DataCandy’s step-by-step onboarding process was impressive. The overall results have been fantastic.”
As Hart continues to gather data from its loyalty members, the dashboards and reporting tools within the DataCandy platform are used daily to segment and analyze customer information. The retailer can utilize the data to further understand shopping behaviors, gain insights on promotional triggers and tailor offerings based on purchases and activities.
About Hart
Hart Stores was founded in 1960 with the opening of a single store in rural Québec. Hart Stores offer a variety of apparel lines, plus a broad selection of home furnishing, housewares, toys, bed and bath, and electronics.
About DataCandy
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. The company’s platform is utilized in nearly 8,500 locations across Canada and the United States, including the Familiprix retail pharmacy chain, St. Hubert restaurants and the 40 brands that encompass the MTY Food Group. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email getinfo@datacandy.com, call 514-903-DATA or visit www.datacandy.com.