I am not a ‘gamer.’ I have not downloaded Angry Birds to my iPhone. I do not regularly play any video games, excluding the occasional Rock Band performance. Don’t stop reading now though, thinking, “Why is she writing a blog about gamification?”
The answer is: gamification has actually brought out the gamer in me. This has proven to me that there is a value proposition for companies to embark upon the research, strategy and execution of gamification for....