Guest Blogger: Steve Gogolak, Director, Reporting & Analytics, Multi-Channel Marketing, Altisource
Software is great, but one thing that it can’t solve for is how your team is set up to best utilize it. In today’s customer-centric world, you will naturally want to start designing experiences around dynamic customer behaviors and lifecycle stages rather than around channels.
This is a pivot from “what are we doing for our next email campaign” to “how are we converting more one-time....