The interest in co-branding and affinity branding of credit cards is more than just back on the agenda, it is fast becoming a central pillar of loyalty, acquisition, revenue diversity and cross-sell opportunities for merchants and financial institutions.
Once the reserve of high-end retailers such as airlines, the metrics around co-branded cards are changing. Increasing numbers of retailers of all sizes are now getting interested in co-branding and affinity branding for what it gets them in....