At Kobie, we stress that quality loyalty isn’t just about racking up points and calling it a day. Reward programs must be enterprise level initiatives; part and parcel of what a marketing mix sets out to do. But above all else loyalty programs must be fun and engaging – not just for customers, but for employees too.
Sometimes loyalty isn’t as much about driving unique customer experience as it is about heightening the employee experience. Incentivizing employees to sell, up-sell and cross....