What you know about the nuances of the Millennial demographic can inform and inspire your communications strategies. And we know the specific needs of Millennials may vary by life stage. For instance, a college student might be looking for hangover cures or energy supplements for late-night study sessions, while a new mom might be focused on how to relieve her baby’s teething pain. Yet, there are common drivers for this generational group that over-the-counter (OTC) marketers should consider....