If you’re like most loyalty marketers, you’ve accumulated plenty of customer data. And you’re probably saying to yourself “Yeah, I have lots of customer data…but no information or insight!”
Trust me, you’re not alone. Online conversations about brands are exploding: Facebook boasts some 700 million users; people send 95 million tweets daily; the number of Foursquare check-ins exploded by 3400% in 2010.
As Steven Lohr pointed out in this recent....