So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top Fortune 500 organizations in banking, utilities, and telecommunications, were made aware of research conducted by Two Sides U.S., Inc. that these “anti-paper” claims are unsubstantiated and misleading to consumers.
Consumers are already reported to be skeptical of ....