“Kenyans love new things, especially technology,” says Robert Toroitich, Head of ICT for Standard Group, a Kenya media conglomerate using all channels from billboards to TV to keep the population informed. We met recently in Nairobi.
A radical move to reach young people
The Standard, the company’s flagship daily print publication, is over 100 years old. “We already knew everything about traditional publishing, and we knew the future is online, so three years ago we....