Create Engagement—and Get Data
A campaign such as this is a significant undertaking—producing 25 days of engaging content, including video and games, is no small task. But it can bring great dividends. In addition to driving engagment and growing subscribers, our client used their Advent calendar campaign to:
Drive store traffic
Connect two first-party IDs
Learn customer birthdays
Find their customer’s location
Determine a customer’s preferred home store.
Planning....