A career in market research can make you pretty sensitive to advertising. An ineffective commercial can make me throw up my hands wondering how it got on air; a great one makes me appreciate all the work that went into making it. Recently, I got to see a behind the scenes example of what goes into a memorable ad campaign in CMB’s work with Aflac.
I expect you’re familiar with Aflac’s Duck, the be-feathered icon has appeared in the brand’s commercials since 1999....