Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show. What is the broader theme that piques our interest? Is it because Alexa acts as a central hub that “connected things” run on? Yes, partly. I believe another key reason that Alexa was the star of CES is the personification of machines and the emotional appeal that comes with it. This is a broader and very important theme that emerged at this year’s CES. Across many of the exhibit halls, we saw devices....