The NHL has been the premier league for professional ice hockey for 98 years, and fan passion is as deeply rooted as the league itself. In the business of sports you can never have too many fans. So leagues and franchises alike are using technology to grow their fan base.
The NHL, for example, recently conducted a series of design thinking workshops to revamp its statistics experience on NHL.com. The intent of this exercise? To increase fan engagement and to deepen fan loyalty through the....