Where do sports fan’s loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement?
One of the most common programs offered to fans are sports affinity credit cards. Fans are able to earn points by using their sports team branded credit card and redeeming for experiential rewards or special merchandise (i.e. autographed jersey). Still, these programs do not necessarily increase attendance, engagement, frequency of purchase or....