Our Chief Strategy Officer, Dave Andreadakis, chatted with CNBC’s Marketing, Media, Money about success factors in loyalty programs across multiple generations.
He states that the primary role of a loyalty program is to keep customers coming back and to give them a reason to select you over another brand. No matter the age or generation of your customer it should be about the value proposition, the trust in your brand and how easy and uncomplicated it is to use your program.
Andreadakis....