NASA’s Scott Kelly may have landed after a year in space, but the MarTech landscape is just taking off. What’s more, to fully comprehend the landscape is itself an exercise in rocket science. One high-value dimension of this is explored by Gartner Analyst, Martin Kihn, in his recent blog: Customer Journey Analytics, a Manifesto.
“Customer Journey Analytics: What is this? It’s actually an interesting and relatively early-stage set of methods and tools that grew out of CRM. … These tools....