On a recent 5-hour drive with my son Pete, his iPhone’s GPS-app suddenly started “cha-chinging” up points. He didn’t know why the points were rolling in, nor did he have any idea how – or for what – or if he would ever redeem these points, but we both agreed: “Points are good.”
Nearly everyone, not just Pete and me, is hardwired to enjoy games. “Gamification,” the use of game mechanics in nongame....