When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage customers.
Research firm Gartner predicts that 70% of Global 2000 companies will have at least one gamified application or campaign by 2014.
As a result, the gamification experience is rapidly making its way inside retail environments....